1
00:00:52,000 --> 00:00:54,200
-Don’t hit me.
-What?
2
00:00:54,200 --> 00:00:56,400
-Don’t hit me with that.
-Ok.
3
00:01:00,100 --> 00:01:01,100
We're here.
4
00:01:02,500 --> 00:01:03,600
We're here.
5
00:01:04,900 --> 00:01:06,000
I'm here.
6
00:01:06,000 --> 00:01:07,800
-What did you buy?
-Candy.
7
00:01:09,000 --> 00:01:11,300
-For whom?
-For me to eat.
8
00:01:11,800 --> 00:01:14,900
Yan is very playful and tough.
9
00:01:14,900 --> 00:01:16,900
When he wants something,
he has to have it.
10
00:01:17,900 --> 00:01:20,500
If you don't give him
what he wants, you'll see.
11
00:01:20,500 --> 00:01:23,800
We make him a plate
and tell him it's all he'll have.
12
00:01:23,800 --> 00:01:25,400
But he doesn't accept it.
13
00:01:25,900 --> 00:01:30,100
He scolds us, he whims, he cries and
tells us he doesn't like us anymore.
14
00:01:30,100 --> 00:01:35,500
He had a fatigue crisis,
so his father took him
15
00:01:35,500 --> 00:01:37,500
to the emergency room.
16
00:01:37,500 --> 00:01:40,000
We got there and,
they took an x-ray of Yan
17
00:01:40,000 --> 00:01:45,600
And told us Yan´s heart was
stretched because of the fat.
18
00:01:45,600 --> 00:01:50,300
The fat forces his lungs,
so he feels breathless.
19
00:01:51,100 --> 00:01:55,100
When us humans get too fat,
our heart is pushed,
20
00:01:55,100 --> 00:01:56,900
and it gets bigger.
21
00:01:56,900 --> 00:01:58,500
We should walk
on the carpet.
22
00:02:00,300 --> 00:02:02,000
This is where the carpet is.
23
00:02:11,000 --> 00:02:12,800
His mother has died.
24
00:02:13,300 --> 00:02:14,700
Why?
25
00:02:14,700 --> 00:02:18,200
Because the policeman
killed her.
26
00:02:19,000 --> 00:02:21,100
We kept it on the box.
27
00:02:28,200 --> 00:02:30,900
That's how he is
during lunch.
28
00:02:31,900 --> 00:02:33,900
Let's eat then.
29
00:02:36,300 --> 00:02:37,700
Come with your mom.
30
00:02:37,700 --> 00:02:40,000
Mom will give it to you later.
31
00:02:40,000 --> 00:02:42,000
Let's eat,
then you can have it.
32
00:02:43,600 --> 00:02:45,100
He's mad.
33
00:02:45,100 --> 00:02:46,600
Do you want cake?
34
00:02:46,600 --> 00:02:49,200
No, I want potato chips!
35
00:02:49,200 --> 00:02:50,700
He wants potato chips.
36
00:02:51,400 --> 00:02:53,300
We can't give it now, Yan.
37
00:02:53,300 --> 00:02:55,800
But I want it!
38
00:02:55,800 --> 00:02:58,300
Let's eat first, let's go.
39
00:02:58,300 --> 00:03:01,000
I want chips!
40
00:03:03,300 --> 00:03:05,500
That's our reality.
41
00:03:06,000 --> 00:03:09,200
If you don't give it to him,
he throws himself on the floor.
42
00:03:09,200 --> 00:03:12,100
I don't like you anymore.
43
00:03:12,100 --> 00:03:14,200
Don't you like me anymore?
So I'll leave.
44
00:03:14,200 --> 00:03:16,100
Mom will give it to you.
45
00:03:16,100 --> 00:03:18,300
-Dry those tears, boy.
-Come here!
46
00:03:21,100 --> 00:03:23,200
Take your t-shirt
of your mouth.
47
00:03:25,800 --> 00:03:27,400
Give some chips to your dad.
48
00:05:48,500 --> 00:05:49,700
What is this?
49
00:05:49,700 --> 00:05:51,800
It's a carrot...
which I hate.
50
00:05:51,800 --> 00:05:53,200
Is it a radish?
51
00:05:53,200 --> 00:05:54,400
Radish?
52
00:05:54,400 --> 00:05:55,700
Pickle.
53
00:05:55,700 --> 00:05:58,400
-When did you last eat a melon?
-I don't remember.
54
00:05:58,400 --> 00:06:00,000
Do you know
what fruit is this?
55
00:06:00,000 --> 00:06:01,500
A mango.
56
00:06:01,500 --> 00:06:03,600
An avocado.
I don't like it very much.
57
00:06:03,600 --> 00:06:06,600
-Who likes this?
-Not me!
58
00:06:06,600 --> 00:06:08,500
I never ate that.
59
00:06:08,500 --> 00:06:10,200
I don't know
what that one is.
60
00:06:10,200 --> 00:06:11,900
-No.
-I don't know.
61
00:06:12,600 --> 00:06:15,600
-No.
-Man, it's so hard.
62
00:06:16,600 --> 00:06:18,300
-You like this one better?
-Yes.
63
00:06:18,300 --> 00:06:19,600
What about you, Dudu?
64
00:06:19,600 --> 00:06:21,500
I like this one.
65
00:06:21,500 --> 00:06:23,600
You're lying.
You like this one better.
66
00:06:23,600 --> 00:06:25,900
I like this one
and that one too.
67
00:06:25,900 --> 00:06:27,700
Do you know what this is?
68
00:06:27,700 --> 00:06:29,600
An avocado? Avocado?
69
00:06:29,600 --> 00:06:32,300
-When did you last eat a mango?
-I don't even remember.
70
00:07:53,100 --> 00:07:57,400
Obesity is related
to most modern pandemics.
71
00:07:57,400 --> 00:08:00,300
It's related to diabetes,
which is pandemic,
72
00:08:00,300 --> 00:08:03,300
and it's the main cause
of type 2 diabetes.
73
00:08:03,000 --> 00:08:05,600
Obesity is related
to cardiovascular diseases,
74
00:08:05,600 --> 00:08:07,200
which is also pandemic.
75
00:08:07,200 --> 00:08:10,300
And it's the main cause of mortality
in today's world,
76
00:08:10,300 --> 00:08:13,600
all that comes from
excessive weight.
77
00:08:13,600 --> 00:08:17,100
Obesity is related to depression,
it's related to stress,
78
00:08:17,100 --> 00:08:19,800
it's related
to some types of cancer.
79
00:08:19,800 --> 00:08:22,200
The biggest modern pandemics
80
00:08:22,200 --> 00:08:24,900
have as a source
the excessive weight.
81
00:08:24,900 --> 00:08:26,700
I saw in my office
the other day
82
00:08:26,700 --> 00:08:29,700
a nine year old girl
weighting 62kg.
83
00:08:29,900 --> 00:08:32,400
She's hypertensive,
has type 2 diabetes.
84
00:08:32,400 --> 00:08:35,400
Cholesterol, triglycerides,
uric acid were very high.
85
00:08:35,400 --> 00:08:39,600
The exam could be compared
to a 60 year old's,
86
00:08:39,600 --> 00:08:42,100
but it belonged
to nine year old girl.
87
00:08:42,100 --> 00:08:44,600
-I get breathless.
-When?
88
00:08:46,100 --> 00:08:49,400
At night.
I feel sick.
89
00:08:49,900 --> 00:08:51,600
What's the best part
of your day?
90
00:08:51,600 --> 00:08:53,000
-The night.
-Why?
91
00:08:53,000 --> 00:08:54,500
Because that's
when I go to sleep.
92
00:08:54,500 --> 00:08:56,500
I feel pain in my legs.
93
00:08:56,500 --> 00:08:59,200
When I walk,
I can't handle it anymore.
94
00:09:00,400 --> 00:09:04,200
I've been taking medicines
for high blood pressure,
95
00:09:04,200 --> 00:09:07,700
so I thought it was time
for me to get treatment.
96
00:09:55,100 --> 00:09:57,500
You have many balls,
do you like to play soccer?
97
00:09:58,900 --> 00:10:04,100
-Yes or no?
-No, because it's very tiring.
98
00:10:04,200 --> 00:10:06,200
Does your school have
gym class?
99
00:10:06,200 --> 00:10:07,200
Only on Thursdays.
100
00:10:07,200 --> 00:10:10,600
-How long does it last?
-15 minutes.
101
00:10:10,600 --> 00:10:14,400
When I run, I get tired
after 20 minutes,
102
00:10:14,400 --> 00:10:16,500
and people are still running.
103
00:10:17,200 --> 00:10:22,200
When I play,
I feel that my legs are heavy.
104
00:10:22,200 --> 00:10:24,700
I can't run well.
105
00:10:24,700 --> 00:10:26,700
Swimming lessons
are very expensive,
106
00:10:26,700 --> 00:10:28,800
and I can't pay
for that right now.
107
00:10:28,800 --> 00:10:33,600
For the free lessons we'd have
to take two buses on each way,
108
00:10:33,600 --> 00:10:35,600
and she's old enough
to pay for the ride,
109
00:10:35,600 --> 00:10:37,700
so it's very hard.
110
00:10:37,700 --> 00:10:42,100
Gym classes are good
for children's health.
111
00:10:42,100 --> 00:10:46,900
In my kid's school
it's only theoretical.
112
00:10:46,900 --> 00:10:49,200
They learn it
on the blackboard only.
113
00:10:49,300 --> 00:10:51,100
What do you do
on the school break?
114
00:10:51,300 --> 00:10:55,800
We have lunch and sit down
until the bell rings.
115
00:10:55,800 --> 00:10:59,300
Whoever runs around
is sent to the director's office.
116
00:11:17,000 --> 00:11:20,600
There's a soccer field
over there,
117
00:11:20,600 --> 00:11:23,900
but I can't send him alone,
because I don't feel it's safe.
118
00:11:23,900 --> 00:11:27,600
How can I send
an eight year old kid alone?
119
00:11:28,300 --> 00:11:30,700
Whenever there's a problem,
120
00:11:30,700 --> 00:11:36,000
we have to leave everything
to go pick them up.
121
00:11:36,600 --> 00:11:39,400
-What, for instance?
-There are shootings.
122
00:11:39,400 --> 00:11:42,800
The police invades the area
and we have problems.
123
00:11:48,100 --> 00:11:49,700
He's bad tempered.
124
00:11:49,700 --> 00:11:51,800
Erick, is it true?
125
00:11:53,100 --> 00:11:56,000
-What do you fight about?
-Food.
126
00:11:56,400 --> 00:11:58,200
He cries
because he wants more
127
00:11:58,200 --> 00:12:01,000
and says he's going
to call to police on us,
128
00:12:01,000 --> 00:12:03,100
because we're
making him starve.
129
00:12:03,100 --> 00:12:04,900
Isn't it so, Erick?
130
00:12:06,500 --> 00:12:10,200
At school, the kids bring snacks,
so he was eating them too.
131
00:12:10,200 --> 00:12:15,700
I told his teacher not to let him eat,
specially snacks,
132
00:12:15,700 --> 00:12:18,700
because of the salt,
since he has high blood pressure.
133
00:12:20,900 --> 00:12:24,700
He even exchanges
his school supplies...
134
00:12:26,600 --> 00:12:28,700
for his colleagues' food treats.
135
00:12:31,000 --> 00:12:34,100
Is it so, Erick?
What do you exchange?
136
00:12:34,600 --> 00:12:37,900
-My eraser.
-Erasers, pencils.
137
00:12:39,200 --> 00:12:42,900
-What do you exchange it for?
-Snacks.
138
00:12:42,900 --> 00:12:45,700
Does anyone here
drink soda every day?
139
00:12:45,700 --> 00:12:47,400
-Me!
-Me!
140
00:12:47,400 --> 00:12:49,700
What do you prefer to drink,
soda or water?
141
00:12:49,700 --> 00:12:52,000
-Coca-Cola.
-Coca-Cola.
142
00:12:52,000 --> 00:12:54,900
We wash our breakfast down
with Coca-Cola.
143
00:12:54,900 --> 00:12:58,000
I almost went from
breast milk straight to Coca-Cola.
144
00:12:58,000 --> 00:13:00,500
He usually drinks one per day.
145
00:13:00,500 --> 00:13:01,900
Do you drink this every day?
146
00:13:01,900 --> 00:13:04,000
-In school, but not at home.
-In school, I do.
147
00:13:04,000 --> 00:13:05,800
-Is there any sugar in this?
-No!
148
00:13:05,800 --> 00:13:08,900
They like it. I know
because I have an 11 year old.
149
00:13:08,900 --> 00:13:12,500
I know they like it.
See how they like it?
150
00:13:44,400 --> 00:13:47,700
The calories
are not all the same.
151
00:13:47,700 --> 00:13:51,800
If a person has
an excess of 100kcal a day
152
00:13:51,800 --> 00:13:55,700
it may result in that person
gaining up to 4kg a year.
153
00:13:55,700 --> 00:13:59,500
But if the excess calories
comes from fruit,
154
00:13:59,500 --> 00:14:02,200
you won't get
as fat as you would
155
00:14:02,200 --> 00:14:05,800
if the excess calories
came from sugar or soda.
156
00:14:05,800 --> 00:14:09,300
You should know
that calories are different,
157
00:14:09,300 --> 00:14:12,900
and they also have a different
fattening potential.
158
00:14:12,900 --> 00:14:16,700
How many sugar packages
are inside this can?
159
00:14:16,700 --> 00:14:17,700
One.
160
00:14:17,700 --> 00:14:19,400
-None.
-I'd say three.
161
00:14:19,400 --> 00:14:22,900
What if I told you it contains
seven sugar packages?
162
00:14:22,900 --> 00:14:25,200
Seven sugar packages in a can?
That's absurd!
163
00:14:25,200 --> 00:14:28,400
Seven? My goodness!
164
00:14:28,400 --> 00:14:31,300
If a person drinks
one can of soda per day
165
00:14:31,300 --> 00:14:36,400
for seven days, the person is
consuming 259g of sugars, approximately
166
00:14:36,800 --> 00:14:38,200
It's quite a bit.
167
00:14:39,100 --> 00:14:40,400
It's a lot.
168
00:14:40,400 --> 00:14:41,400
Man!
169
00:14:42,000 --> 00:14:43,600
Dear Lord!
170
00:14:46,000 --> 00:14:47,200
Do you think it's a lot?
171
00:14:47,200 --> 00:14:49,000
-This is absurd!
-I do.
172
00:14:49,200 --> 00:14:50,300
This is absurd.
173
00:14:50,800 --> 00:14:52,900
A person who drinks
174
00:14:52,900 --> 00:14:55,400
one can of soda per day
for one month,
175
00:14:55,400 --> 00:15:02,500
consumes about
1.110kg of sugars, approximately.
176
00:15:02,501 --> 00:15:04,501
1110g OF SUGARS
177
00:15:05,100 --> 00:15:06,600
It's a lot of sugar.
178
00:15:07,600 --> 00:15:09,500
1.110kg is a lot of sugar.
179
00:15:10,300 --> 00:15:11,900
Who will continue
to drink soda?
180
00:15:11,900 --> 00:15:13,400
-Me!
-Me!
181
00:15:13,400 --> 00:15:15,600
I say I won't,
but I'll end up drinking it.
182
00:15:15,900 --> 00:15:18,300
Even when you know
you're drinking that much sugar?
183
00:15:18,600 --> 00:15:20,600
I can't resist a Coca-Cola.
184
00:15:20,600 --> 00:15:23,700
-Me neither.
-I open happiness.
185
00:15:32,600 --> 00:15:35,300
FOR EACH TANK
BUILT IN THE WORLD
186
00:15:36,500 --> 00:15:39,500
131 THOUSAND
STUFFED TOYS ARE MADE.
187
00:15:40,100 --> 00:15:42,700
FOR EACH GUN
SOLD IN THE WORLD
188
00:15:44,100 --> 00:15:47,000
20 THOUSAND PEOPLE
SHARE A COCA-COLA
189
00:15:49,100 --> 00:15:50,800
125 YEARS
OPENING HAPPINESS
190
00:15:50,800 --> 00:15:55,300
We have reports
and many works that show it,
191
00:15:55,300 --> 00:15:58,300
regarding the importance
of nutritional education,
192
00:15:58,300 --> 00:16:02,900
that moms put sodas in the bottles
of babies younger than one year old.
193
00:16:02,900 --> 00:16:05,000
I'm sure
that the mother does that
194
00:16:05,000 --> 00:16:08,300
because she doesn't know
she's doing something wrong.
195
00:16:08,500 --> 00:16:11,200
She imagines that since
that product exists,
196
00:16:11,200 --> 00:16:14,800
since it has such
an appealing advertisement,
197
00:16:14,800 --> 00:16:17,300
and since it's associated
with health,
198
00:16:17,300 --> 00:16:20,400
well being and success,
there are no reasons
199
00:16:20,400 --> 00:16:22,600
for her not to give soda
to her baby.
200
00:16:58,200 --> 00:17:02,000
When she was three,
I noticed a change in her.
201
00:17:02,000 --> 00:17:03,600
She was drinking
a lot of water
202
00:17:03,600 --> 00:17:06,500
and she was urinating a lot.
203
00:17:06,900 --> 00:17:09,700
So I tested her blood,
204
00:17:09,700 --> 00:17:13,900
and we found out
she had diabetes.
205
00:17:13,900 --> 00:17:15,700
What does diabetes cause?
206
00:17:15,700 --> 00:17:19,500
It causes a precocious
general atherosclerotic process.
207
00:17:19,500 --> 00:17:21,800
All the arteries
of an individual
208
00:17:21,800 --> 00:17:25,200
start to become
precociously clogged.
209
00:17:25,200 --> 00:17:29,100
And that clogging
can cause great changes;
210
00:17:29,100 --> 00:17:31,200
in the sight,
ocular fundus,
211
00:17:31,200 --> 00:17:33,400
in the kidney,
leading to kidney failure,
212
00:17:33,400 --> 00:17:35,600
in the heart,
leading to heart attacks,
213
00:17:35,600 --> 00:17:40,100
in the lower limbs,
sometimes leading to amputations.
214
00:17:41,700 --> 00:17:45,200
First I do this test
to find out how much to take.
215
00:17:46,000 --> 00:17:47,900
How many times a day
do you do that?
216
00:17:47,900 --> 00:17:50,900
Three times a day,
sometimes even more.
217
00:17:52,900 --> 00:17:54,200
Does it hurt?
218
00:17:54,200 --> 00:17:56,200
Sometimes it does.
219
00:17:58,400 --> 00:18:02,600
So now I take it out
and apply it.
220
00:18:05,700 --> 00:18:08,200
-And where do you apply it?
-In my belly.
221
00:18:08,200 --> 00:18:10,600
-Can we see it?
-No.
222
00:18:10,600 --> 00:18:12,000
-Are you embarrassed?
-Yes.
223
00:18:12,400 --> 00:18:16,300
When I wake up I have to do
the test and take insulin.
224
00:18:16,300 --> 00:18:18,900
But I often don't do that.
225
00:18:19,200 --> 00:18:22,100
Sometimes I wake up
and go have breakfast,
226
00:18:22,500 --> 00:18:26,000
but I should test
and take the insulin first.
227
00:18:26,300 --> 00:18:30,600
After lunch it's the same,
but my mom reminds me.
228
00:18:31,100 --> 00:18:34,200
But sometimes I forget.
229
00:18:34,200 --> 00:18:36,400
She asks me:
"Have you taken the insulin?"
230
00:18:36,400 --> 00:18:40,500
"No, I'll do it."
So I take it and go to school.
231
00:18:40,500 --> 00:18:42,300
And when I come back
I do it at night.
232
00:18:42,500 --> 00:18:46,500
We need to make a reservation
for your party.
233
00:18:49,000 --> 00:18:51,100
We have to do the list.
234
00:18:51,200 --> 00:18:52,900
Who are you going to invite?
235
00:18:53,300 --> 00:18:55,900
Are you afraid of something
because you have diabetes?
236
00:18:57,800 --> 00:19:01,100
I only fear that I might
feel sick during the night.
237
00:19:15,571 --> 00:19:19,171
Carbohydrates are things
like pasta, right? Rice?
238
00:19:19,471 --> 00:19:21,871
Carbohydrates? Meat!?
239
00:19:22,571 --> 00:19:23,771
What else is carbohydrate?
240
00:19:23,771 --> 00:19:27,471
Potato. Bread.
241
00:19:27,471 --> 00:19:28,871
Is sugar a carbohydrate?
242
00:19:28,871 --> 00:19:30,071
Sugar? No, it's not.
243
00:19:30,071 --> 00:19:32,071
It's not. Is it?
I don't know.
244
00:19:32,571 --> 00:19:34,271
Is sugar a carbohydrate?
245
00:19:34,271 --> 00:19:36,204
No. Yes?
246
00:19:47,371 --> 00:19:49,004
Is there a fast food
restaurant here?
247
00:19:49,004 --> 00:19:51,104
No. I wish!
248
00:19:51,671 --> 00:19:53,904
-You wish there was?
-Of course.
249
00:19:55,371 --> 00:19:57,771
Once upon a time,
a long time ago,
250
00:19:57,771 --> 00:20:00,771
there was a camp
full of hungry ogres.
251
00:20:02,104 --> 00:20:05,571
And one night
they had a great surprise.
252
00:20:06,871 --> 00:20:08,471
When i come to USA
253
00:20:08,471 --> 00:20:12,471
I find the Coca,
the size is very large.
254
00:20:12,471 --> 00:20:15,471
And the hamburger
are very small in China.
255
00:20:15,471 --> 00:20:19,471
But the hamburger in the USA,
has a very big size.
256
00:20:20,171 --> 00:20:22,171
PORTIONS HAVE GROWN
257
00:20:21,571 --> 00:20:24,471
SO HAS TYPE 2 DIABETES
WHICH CAN LEAD TO AMPUTATIONS
258
00:20:24,471 --> 00:20:26,471
CUT YOUR PORTIONS
CUT YOUR RISKS
259
00:20:45,871 --> 00:20:50,371
-Here we have our clothes.
-These are sports clothes.
260
00:20:50,971 --> 00:20:53,104
We like to play war also.
261
00:20:59,071 --> 00:21:02,304
What do you like to eat the most
that is not a meal?
262
00:21:03,771 --> 00:21:05,104
-McDonald's.
-McDonald's.
263
00:21:05,771 --> 00:21:07,004
Burger King.
264
00:21:07,004 --> 00:21:09,104
Me and him like to go
to Burger King
265
00:21:09,104 --> 00:21:11,304
because of the soda's free refills.
266
00:21:11,304 --> 00:21:13,304
You can refill it
as many times as you want.
267
00:21:13,304 --> 00:21:14,904
They only give you a cup.
268
00:21:14,904 --> 00:21:17,704
You walk up to the machine
and serve yourself as much as you want.
269
00:21:17,704 --> 00:21:19,604
Then you do it again
as many times as you want.
270
00:21:19,604 --> 00:21:21,671
What about those toys,
do you collect them?
271
00:21:21,671 --> 00:21:23,371
We have a lot.
All of them!
272
00:21:23,871 --> 00:21:25,904
You can't compete
273
00:21:25,904 --> 00:21:29,271
against companies
with multimillion dollar campaigns.
274
00:21:29,271 --> 00:21:32,271
The advertisement is on TV,
it's on the street,
275
00:21:32,271 --> 00:21:34,871
it's on the internet,
it's everywhere.
276
00:21:35,071 --> 00:21:38,904
If you go out
with your small kid
277
00:21:38,904 --> 00:21:43,704
and you walk past one of those
fast food restaurants,
278
00:21:43,704 --> 00:21:46,771
he doesn't see
a place to eat,
279
00:21:46,771 --> 00:21:49,204
kids see a place
with children's toys.
280
00:21:49,204 --> 00:21:51,171
And the kid demands
to go there.
281
00:21:51,171 --> 00:21:53,004
Or he'll go to school
282
00:21:53,004 --> 00:21:57,871
and his friend has the toy
that comes with the Happy Meal.
283
00:21:57,871 --> 00:22:03,704
McDonald's is the world's
biggest seller of toys.
284
00:22:04,004 --> 00:22:05,504
Avengers, what is our mission?
285
00:22:05,504 --> 00:22:06,704
Saving the world!
286
00:22:06,704 --> 00:22:07,904
Defeating my enemy!
287
00:22:08,204 --> 00:22:09,404
Eating!
288
00:22:09,471 --> 00:22:11,071
Eating?
289
00:22:11,071 --> 00:22:13,804
Can't you see I'm so hungry
I became green?
290
00:22:15,071 --> 00:22:18,071
Now you can buy
the Habib's Avenger's Kit.
291
00:22:18,071 --> 00:22:21,671
Cups, backpacks, DVDs,
and toys of your favorite heroes.
292
00:22:21,671 --> 00:22:23,404
Do you think
this character is here
293
00:22:23,404 --> 00:22:25,471
because of the adults
or because of the kids?
294
00:22:26,571 --> 00:22:30,671
I think it's there
for the kids
295
00:22:30,671 --> 00:22:36,304
to insist with their parents
to buy it.
296
00:22:36,304 --> 00:22:38,171
They put the character.
297
00:22:38,171 --> 00:22:43,304
They put a very friendly character
of a very famous film
298
00:22:43,304 --> 00:22:46,271
and they put it there
for the kids.
299
00:22:46,271 --> 00:22:49,904
There are many kids
who throw themselves on the floor
300
00:22:49,904 --> 00:22:54,071
because they want it.
I think it's a big cowardice.
301
00:22:56,371 --> 00:22:59,404
I have to be
in great shape today, Gary.
302
00:23:27,671 --> 00:23:30,671
Who feels the urge to buy this
because of the "Rio" character on it?
303
00:23:30,671 --> 00:23:31,804
Me!
304
00:23:31,804 --> 00:23:34,604
The other day I ate jelly
just because of the character,
305
00:23:34,604 --> 00:23:36,304
but I didn't like it.
306
00:23:36,304 --> 00:23:40,471
When we use dear characters
from cartoons, for instance,
307
00:23:40,471 --> 00:23:43,171
or from the movies,
or from DVDs, and
308
00:23:43,171 --> 00:23:47,571
those dear characters
are offered in the market
309
00:23:47,571 --> 00:23:49,704
along with trinkets?
310
00:23:49,704 --> 00:23:52,571
Things that break,
things that kids may swallow?
311
00:23:52,571 --> 00:23:55,104
Food products
that only cause harm
312
00:23:55,104 --> 00:23:58,104
should be forbidden
because it's improper advertisement.
313
00:23:58,504 --> 00:24:01,304
Now you can find surprises
from the "Magic School"
314
00:24:01,304 --> 00:24:02,504
inside your Kinder Egg.
315
00:24:02,504 --> 00:24:06,071
Kids will have a big surprise
with Max Kinder Egg; a big toy!
316
00:24:06,071 --> 00:24:08,371
We can help
to take care of the planet.
317
00:24:08,571 --> 00:24:11,204
The planet thanks you.
318
00:24:11,971 --> 00:24:16,371
Happy Meal, with four
amazing Transformers.
319
00:24:16,771 --> 00:24:20,371
When a kid comes here
holding a toy
320
00:24:20,371 --> 00:24:22,704
I know that McDonald's
is giving out something new.
321
00:24:22,704 --> 00:24:24,404
It's impressive.
322
00:24:24,404 --> 00:24:26,971
There's the Shrek period.
323
00:24:27,571 --> 00:24:29,604
We only see kids
coming with those toys.
324
00:24:29,604 --> 00:24:33,204
I know that it's because
a kid has to go to McDonald's
325
00:24:33,204 --> 00:24:34,804
to get a little toy.
326
00:24:34,804 --> 00:24:38,571
How often do you think parents
should take their kids to fast food places?
327
00:24:38,771 --> 00:24:40,904
Never.
They should never go.
328
00:24:48,671 --> 00:24:50,104
Why is Leo on a diet?
329
00:24:50,104 --> 00:24:54,104
Leonardo is overweight
and has a high cholesterol rate.
330
00:24:54,104 --> 00:24:58,971
So he's going to a pediatrician
at St. Antônio hospital
331
00:24:58,971 --> 00:25:01,671
to reduce
his cholesterol rate.
332
00:25:01,671 --> 00:25:03,371
Before taking him
to the hospital,
333
00:25:03,371 --> 00:25:05,604
what did he eat the most
that now he can't?
334
00:25:05,604 --> 00:25:07,871
He used to eat hamburgers,
french fries.
335
00:25:07,871 --> 00:25:09,471
He used to eat
a lot of beef.
336
00:25:18,271 --> 00:25:20,104
When you play soccer, Leo,
337
00:25:20,104 --> 00:25:22,704
is it easy for you to run
and move around in the field?
338
00:25:22,704 --> 00:25:25,671
Not very much.
I get tired easily.
339
00:25:25,971 --> 00:25:29,004
He's a great student.
The teacher praises him a lot.
340
00:25:29,004 --> 00:25:32,804
When she's still teaching
he has already learned,
341
00:25:32,804 --> 00:25:35,071
but she has to wait
for the other kids.
342
00:25:36,971 --> 00:25:39,404
He asked me if he looks better
fat or skinny.
343
00:25:39,404 --> 00:25:41,904
I told him
he looks good either way.
344
00:25:41,904 --> 00:25:44,571
But he needs to thin up
because of his health.
345
00:25:45,504 --> 00:25:47,871
He was about three years old
when I got divorced.
346
00:25:48,271 --> 00:25:51,104
It was hard for him
to get used to the idea.
347
00:25:51,104 --> 00:25:52,504
He used to cry.
348
00:25:52,504 --> 00:25:55,771
He stayed at the hospital
for ten days with a headache.
349
00:25:55,871 --> 00:25:58,771
They did several tests
but nothing wrong was found.
350
00:25:58,771 --> 00:26:02,071
When he got out
he started to get fat.
351
00:26:02,171 --> 00:26:05,071
So his doctor explained to me
that it's due to the anxiety,
352
00:26:05,071 --> 00:26:08,404
his nervous system made him
stuff himself with food.
353
00:26:08,404 --> 00:26:12,171
Since he couldn't discuss it,
he started to eat.
354
00:26:13,504 --> 00:26:16,271
And now he's like this.
But he's going to thin up.
355
00:26:16,271 --> 00:26:17,771
He's already thinner.
356
00:26:22,371 --> 00:26:25,671
One day he asked me
if I could buy him a friend.
357
00:26:25,671 --> 00:26:27,504
I think he feels lonely.
358
00:26:27,504 --> 00:26:29,271
"Mom, can I buy a friend?"
359
00:26:29,271 --> 00:26:32,371
"No, son. We can't buy friends,
we have to make them."
360
00:26:35,904 --> 00:26:39,171
Obese children,
besides being obese,
361
00:26:39,171 --> 00:26:41,471
feel a lot of shame,
362
00:26:41,471 --> 00:26:44,271
because they can't hide
their own body.
363
00:26:44,271 --> 00:26:48,104
Therefore, everybody sees
that they're fat.
364
00:26:48,104 --> 00:26:52,571
And they always try to find a way
to disguise what everybody can see.
365
00:26:52,571 --> 00:26:56,971
They hide their body
using a larger t-shirt.
366
00:26:56,971 --> 00:27:00,404
They feel excluded.
367
00:27:00,404 --> 00:27:03,271
Even in the psychiatrist office,
after some time,
368
00:27:03,271 --> 00:27:06,471
because it's very hard
for a kid to reveal their feelings,
369
00:27:06,471 --> 00:27:10,071
they say how invisible
they feel in the classroom.
370
00:27:10,071 --> 00:27:12,504
How they are
discriminated against,
371
00:27:12,504 --> 00:27:14,904
and what their
nicknames are.
372
00:27:14,904 --> 00:27:18,071
They´re called a barrel,
a sand sack
373
00:27:18,071 --> 00:27:22,171
and that is very painful for a kid.
374
00:27:22,171 --> 00:27:27,171
All that combined with
how they see themselves. It´s a disaster.
375
00:27:35,104 --> 00:27:37,404
What book did you read recently
that you liked?
376
00:27:37,404 --> 00:27:40,271
I've read "The Little Prince"
and I've read "Faust".
377
00:27:40,471 --> 00:27:42,671
It's beautiful, right?
It's beautiful.
378
00:27:43,071 --> 00:27:45,571
I was sad
for the little lamb.
379
00:27:45,571 --> 00:27:47,704
He's kept in a box
380
00:27:47,704 --> 00:27:50,771
and I thought he couldn't
get out of the box.
381
00:28:01,971 --> 00:28:03,271
Throw your legs back.
382
00:28:07,171 --> 00:28:09,671
Push it! It's too weak!
Push against the wall.
383
00:28:09,671 --> 00:28:11,604
Stronger!
Put your hand on the floor.
384
00:28:11,604 --> 00:28:13,871
Push against the wall
or you'll fall.
385
00:28:14,571 --> 00:28:18,371
Slowly extend your legs
all the way.
386
00:28:22,171 --> 00:28:23,171
Show it to us.
387
00:28:23,171 --> 00:28:25,004
I gave it to my mom
for Christmas.
388
00:28:25,004 --> 00:28:28,371
How beautiful.
Can you see how beautiful it is, guys?
389
00:28:28,371 --> 00:28:30,804
-And you did it all by yourself?
-Yes.
390
00:28:30,804 --> 00:28:33,304
And how did you decide
to lose weight?
391
00:28:33,304 --> 00:28:37,304
One day I was watching TV
with my mom
392
00:28:37,304 --> 00:28:40,904
and they showed
kids eating vegetables
393
00:28:40,904 --> 00:28:43,171
and struggling to get thinner.
394
00:28:43,171 --> 00:28:45,504
I told my mom
I wanted to get thinner
395
00:28:45,504 --> 00:28:49,104
and the next day our refrigerator
was full of vegetables.
396
00:28:49,104 --> 00:28:51,704
It was very moving. She said:
"Mom, I want to be thin."
397
00:28:52,271 --> 00:28:56,604
"I can't make you thinner,
but I could help you."
398
00:28:58,771 --> 00:29:00,271
I didn't establish a goal.
399
00:29:00,271 --> 00:29:02,671
I didn't set a timeline
for her to lose weight.
400
00:29:02,671 --> 00:29:05,071
I told her I want her
to have healthy eating habits,
401
00:29:05,071 --> 00:29:07,404
I want her to be conscious
of her own body.
402
00:29:07,404 --> 00:29:09,004
We've talked about it a lot.
403
00:29:09,004 --> 00:29:11,004
She doesn't have
a goal for this year.
404
00:29:11,004 --> 00:29:12,804
She has a goal for life.
405
00:29:14,771 --> 00:29:17,171
I used to work at McDonald's
for one and a half year.
406
00:29:17,171 --> 00:29:19,104
I was an IT project manager.
407
00:29:19,104 --> 00:29:22,404
I left them because I felt
408
00:29:22,404 --> 00:29:26,004
like I was working for the arms industry
or the cigarette industry,
409
00:29:26,004 --> 00:29:29,104
while I had a consumer at home.
410
00:29:29,204 --> 00:29:31,771
I remember when McDonald's,
411
00:29:31,771 --> 00:29:35,604
not only McDonald's
but all the fast food chains,
412
00:29:35,604 --> 00:29:37,904
were prosecuted
by the public prosecutor's office
413
00:29:37,904 --> 00:29:40,404
to make them dissociate
the toys from their food.
414
00:29:40,404 --> 00:29:44,071
I knew that Carol loved going
to McDonald's because of the toy
415
00:29:44,071 --> 00:29:46,104
and that hurt me very much.
416
00:29:46,104 --> 00:29:48,171
When they won the case
I was very upset,
417
00:29:48,171 --> 00:29:52,371
so I decided to leave.
I couldn't go own.
418
00:29:52,371 --> 00:29:54,504
How could I work on a place
419
00:29:54,504 --> 00:29:57,504
that I was hoping it would change
for such a long time?
420
00:29:57,504 --> 00:30:00,871
I really think
it's an industry
421
00:30:00,871 --> 00:30:04,604
that lives off
this kind of exploitation.
422
00:30:04,604 --> 00:30:09,171
They live off
this appeal to children.
423
00:30:09,171 --> 00:30:14,071
I felt like a drug dealer
working with crack pushers, while
424
00:30:14,071 --> 00:30:16,604
having an addicted kid at home.
That's how I felt.
425
00:31:03,971 --> 00:31:06,904
To create a new flavor
of Ruffles for the boys,
426
00:31:06,904 --> 00:31:08,804
we've analyzed
what they think.
427
00:31:12,471 --> 00:31:15,504
Woman, woman, woman,
woman, woman, woman...
428
00:31:15,504 --> 00:31:19,904
The ad for Ruffles that shows
the boy thinking only of women
429
00:31:19,904 --> 00:31:25,004
to sell chips
full of fat and calories...
430
00:31:25,004 --> 00:31:29,604
and it shows a girl
thinking of shoes, boys...
431
00:31:29,604 --> 00:31:33,771
In theory they take advantage
of what the youth has.
432
00:31:33,771 --> 00:31:39,004
It is abusive because it links,
for example,
433
00:31:39,004 --> 00:31:43,804
a success in love
or a sexual success
434
00:31:43,804 --> 00:31:47,404
with a chip full of calories
and lots of salt.
435
00:31:47,404 --> 00:31:50,204
From the scientific point of view,
maybe it's the opposite.
436
00:31:50,204 --> 00:31:52,404
If you eat a lot chips
you'll might have a bad performance.
437
00:31:52,404 --> 00:31:54,904
Woman, woman, woman...
438
00:31:54,904 --> 00:31:57,704
Hey, woman was created
from a rib.
439
00:31:58,871 --> 00:32:01,271
New Ruffles Barbecue Rib.
440
00:32:01,271 --> 00:32:04,604
-Do you know this product?
-Yes, I just ate a whole package.
441
00:32:04,604 --> 00:32:06,871
Is there fat in it?
442
00:32:06,871 --> 00:32:08,604
Yes, there's always
a little bit.
443
00:32:08,604 --> 00:32:10,404
You don't feel much,
it's very dry.
444
00:32:10,404 --> 00:32:12,871
What if I say
that it contains 77g of fat?
445
00:32:12,871 --> 00:32:16,571
In this package, 77g?
It's a lot.
446
00:32:16,871 --> 00:32:21,671
You can make beans, rice,
macaroni for the whole week.
447
00:32:21,671 --> 00:32:26,204
I wonder how much I have eaten
just in those chips.
448
00:32:26,204 --> 00:32:27,904
I'm impressed.
449
00:32:27,904 --> 00:32:30,304
Children can´t eat
all that oil.
450
00:32:30,304 --> 00:32:32,904
That's only one package.
What if they eat two?
451
00:32:32,904 --> 00:32:35,204
One day I told my son
that chips were bad for him.
452
00:32:35,204 --> 00:32:41,671
He said: "But the guy
from the TV ad was eating it."
453
00:32:41,671 --> 00:32:44,071
"If it was bad, mom,
he wouldn't be eating it."
454
00:32:44,071 --> 00:32:45,971
How can I explain?
455
00:32:45,971 --> 00:32:48,804
WARNING: THIS PRODUCT
CONTAINS 77G OF FAT
456
00:32:48,804 --> 00:32:51,171
AND IF CONSUMED IN EXCESS
MAY CAUSE OBESITY
457
00:32:51,171 --> 00:32:53,871
AND TYPE 2 DIABETTES.
458
00:33:07,071 --> 00:33:09,104
This is the TV room.
459
00:33:10,071 --> 00:33:11,404
And this is the guest room.
460
00:33:11,404 --> 00:33:14,904
-And whom do you live with?
-I live with my mother.
461
00:33:14,904 --> 00:33:19,004
-And where does she work?
-At my grandma's shop.
462
00:33:19,004 --> 00:33:20,871
-What does she sell?
-Cookies.
463
00:33:20,871 --> 00:33:23,604
-Do you go to school in the morning?
-In the afternoon.
464
00:33:23,604 --> 00:33:25,604
What do you do
in the morning?
465
00:33:25,604 --> 00:33:30,704
I sleep until late,
wake up and watch TV a little.
466
00:33:30,704 --> 00:33:32,671
And in school,
what do you buy?
467
00:33:32,671 --> 00:33:34,804
A soda and a snack.
468
00:33:34,804 --> 00:33:36,171
What snack?
469
00:33:36,171 --> 00:33:40,071
One nugget like this, on a stick.
470
00:33:40,071 --> 00:33:41,304
-Is it fried?
-Yes.
471
00:33:41,304 --> 00:33:43,171
-And what's this?
-Potato.
472
00:33:43,171 --> 00:33:45,171
-Do you like it?
-No, only when fried.
473
00:33:45,171 --> 00:33:48,571
-And what's this?
-Potato chips.
474
00:33:48,571 --> 00:33:50,371
-Do you like it?
-Love it!
475
00:33:50,471 --> 00:33:52,071
I like this one too.
476
00:33:52,071 --> 00:33:57,071
It´s a snack made from corn
and sunflower oil,
477
00:33:57,071 --> 00:34:00,271
so there's very
little fat in it.
478
00:34:00,271 --> 00:34:02,271
So is it a good product?
479
00:34:02,271 --> 00:34:04,571
Of all the things in here,
480
00:34:04,571 --> 00:34:10,771
I chose Ruffles,
this one and Coke.
481
00:34:10,771 --> 00:34:13,471
Fruits can't compete
with snacks.
482
00:34:14,471 --> 00:34:16,071
Why do you think so?
483
00:34:16,071 --> 00:34:18,571
Because they are
more delicious!
497
00:35:02,171 --> 00:35:04,571
What do you like
to do the most?
498
00:35:04,871 --> 00:35:06,871
To watch TV.
499
00:35:06,871 --> 00:35:09,071
Do you watch TV every day?
500
00:35:09,271 --> 00:35:11,471
When I arrive from school
I go straight to the TV.
501
00:35:11,171 --> 00:35:14,971
My two-year-old son
now only sleeps
502
00:35:14,971 --> 00:35:18,271
after he sees Pocoyo
and Barney.
503
00:35:18,271 --> 00:35:22,471
And that usually happens
at 11PM, 11:30PM.
504
00:35:36,071 --> 00:35:41,171
There's a direct relation between
hours watching TV and obesity.
505
00:35:41,171 --> 00:35:46,971
It's a study that was repeated,
confirmed and reconfirmed.
506
00:35:46,971 --> 00:35:50,071
All the studies
that tried to associate
507
00:35:50,071 --> 00:35:52,371
the number of hours
spent on the TV,
508
00:35:52,371 --> 00:35:57,671
and on the computer,
since it's the same phenomenon,
509
00:35:57,671 --> 00:36:00,771
with obesity,
showed the same results.
510
00:36:00,771 --> 00:36:04,571
The more hours watching TV,
the more the obesity.
511
00:36:04,571 --> 00:36:08,771
Children transfer
their dreaming capacity
512
00:36:08,771 --> 00:36:11,771
to the little screen.
513
00:36:11,771 --> 00:36:14,471
The cartoon dreams
for the children.
514
00:36:14,471 --> 00:36:18,071
The story, the movie
fantasizes for them.
515
00:36:18,271 --> 00:36:20,271
Do you like to watch TV?
516
00:36:20,271 --> 00:36:24,571
Yes, I spend all day
on the TV and on the computer.
517
00:36:24,571 --> 00:36:29,371
When you see food ads on TV,
do you feel like eating them?
518
00:36:29,371 --> 00:36:30,371
I do.
519
00:37:53,204 --> 00:37:56,271
That's not Kinder,
how disappointing...
520
00:37:56,271 --> 00:37:58,504
-Super Kinder!
-Great toy!
521
00:37:58,504 --> 00:38:00,304
You found it!
Maxi Kinder Egg!
522
00:39:29,396 --> 00:39:30,896
CUBS
523
00:39:41,896 --> 00:39:45,496
When you see
food ads on TV,
524
00:39:45,496 --> 00:39:50,696
hamburger, cookies, snacks,
what do you feel?
525
00:39:50,696 --> 00:39:55,596
Before, I would ask mommy...
526
00:39:55,596 --> 00:39:59,496
"Mommy, let's go
to those places!"
527
00:39:59,496 --> 00:40:04,496
But now I even feel sick
when people eat those things.
528
00:40:04,496 --> 00:40:06,196
Why do you feel sick?
529
00:40:06,196 --> 00:40:11,696
Because I know they will be
like me, overweight.
530
00:40:11,696 --> 00:40:14,196
And that will be very bad.
531
00:40:19,996 --> 00:40:23,296
McDonald's Happy Meal brings you
the most famous doll in the world
532
00:40:23,296 --> 00:40:26,696
and the fun and fantasy
of "Barbie, I want to be".
533
00:40:26,696 --> 00:40:28,196
The remote is a sword
534
00:40:28,196 --> 00:40:29,896
The cushion is a shield
535
00:40:29,896 --> 00:40:33,296
A wooden spoon
is a magic wand
536
00:40:33,296 --> 00:40:36,096
She has the family,
the school, but also the TV,
537
00:40:36,096 --> 00:40:39,196
and the TV is a magic world.
538
00:40:39,196 --> 00:40:43,896
The TV comes with the ads
that you look and say:
539
00:40:43,896 --> 00:40:46,196
"This is ridiculous,
it doesn't exist."
540
00:40:46,196 --> 00:40:50,396
But the people watching it
get fascinated
541
00:40:50,396 --> 00:40:52,896
so the ads make the kids
want to buy their products.
542
00:40:52,896 --> 00:40:54,496
Childhood
is a great adventure.
543
00:40:54,496 --> 00:40:57,496
Toddynho, your child's
adventure buddy.
544
00:40:57,496 --> 00:40:59,896
-Do you know what's that?
-She knows it well.
545
00:40:59,896 --> 00:41:01,296
Who likes it?
546
00:41:01,296 --> 00:41:04,496
-How many do you drink a day?
-Two...
547
00:41:04,496 --> 00:41:06,796
Or four, if I let her.
548
00:41:06,896 --> 00:41:08,996
I think it has one sachet,
it's so small...
549
00:41:08,996 --> 00:41:10,396
I guess three sachets...
550
00:41:10,396 --> 00:41:13,696
There are six
sugar sachets inside it.
551
00:41:20,296 --> 00:41:21,796
It's almost half of the box.
552
00:41:22,096 --> 00:41:24,496
I think it's important
to communicate with children.
553
00:41:24,496 --> 00:41:27,096
The child is a citizen,
an individual.
554
00:41:27,096 --> 00:41:31,096
To pretend children don't exist
and only talk to their parents
555
00:41:31,096 --> 00:41:35,196
is to deprive the kids
of their right to choose,
556
00:41:35,196 --> 00:41:37,296
of their judgment capacity.
558
00:42:09,696 --> 00:42:13,996
To say that the TV competes
with the parents authority
559
00:42:13,996 --> 00:42:17,796
is to assume that the parents
are a total failure.
560
00:42:17,796 --> 00:42:20,296
If you can't
talk to your child
561
00:42:20,296 --> 00:42:24,096
about what's happening
on the media,
562
00:42:24,096 --> 00:42:29,596
you are really being
an incompetent parent.
563
00:42:29,596 --> 00:42:31,996
I work from Monday
to Sunday.
564
00:42:31,996 --> 00:42:34,296
From Monday to Monday,
in a way.
565
00:42:34,296 --> 00:42:36,196
I have one day off a week,
566
00:42:36,196 --> 00:42:41,496
but sometimes
I can't afford to take it.
567
00:42:41,496 --> 00:42:44,496
And it's difficult.
I don't have control.
568
00:42:44,496 --> 00:42:48,796
The difficulty is not only mine,
all parents have it.
569
00:42:48,796 --> 00:42:53,096
We live
in a permissive society
570
00:42:53,096 --> 00:42:54,896
which allows this.
571
00:42:54,896 --> 00:42:57,296
I've heard people saying
572
00:42:57,296 --> 00:43:00,496
that parents who can't
say no to their kids are losers,
573
00:43:00,496 --> 00:43:03,496
and that's cruel!
574
00:43:03,496 --> 00:43:05,696
The parents suffer
all the harassment
575
00:43:05,696 --> 00:43:08,996
not to mention the problems
to run the house.
576
00:43:08,996 --> 00:43:12,396
They work all day,
pay heavy taxes,
577
00:43:12,396 --> 00:43:15,996
and they have to deal
with the child's wishes
578
00:43:15,996 --> 00:43:17,996
because of all the pressure.
579
00:43:17,996 --> 00:43:22,196
This dirty war
damages the education
580
00:43:22,196 --> 00:43:24,496
and the parents
can´t be blamed.
581
00:43:24,496 --> 00:43:26,396
Every parent deals with that.
582
00:43:26,396 --> 00:43:31,396
I'm sure all the parents
would applaud
583
00:43:31,396 --> 00:43:34,296
if the ads for children
were banned, because
584
00:43:34,296 --> 00:43:36,596
that would be
one less problem at home.
585
00:43:36,596 --> 00:43:41,496
I worry a lot when we begin
to try to forbid
586
00:43:41,496 --> 00:43:45,996
the communication of things
that are not forbidden.
587
00:43:45,996 --> 00:43:48,696
If the product is for sale...
588
00:43:48,696 --> 00:43:52,096
There are lots of government
agencies to deal with that.
589
00:43:52,096 --> 00:43:57,596
You have to put vitamins,
flour, more or less sugar...
590
00:43:57,596 --> 00:44:00,896
The authorities
have the knowledge
591
00:44:00,896 --> 00:44:05,396
and the producers
have to comply with it.
592
00:44:05,396 --> 00:44:08,796
You can sell it,
you can produce it,
593
00:44:08,796 --> 00:44:10,696
but you can't say
that it exists?
594
00:44:10,696 --> 00:44:13,196
We can't talk about it,
but we can eat it,
595
00:44:13,196 --> 00:44:17,296
sell it, make it?
If it's bad, don't make it.
596
00:44:36,596 --> 00:44:38,596
ANVISA IS CRITICIZED
597
00:44:38,596 --> 00:44:40,696
FOR HOLDING
A SPONSORED EXHIBITION.
598
00:44:40,696 --> 00:44:42,796
EXHIBITION WITH
INFOGRAPHICS ABOUT OBESITY
599
00:44:42,796 --> 00:44:44,829
IS SPONSORED BY COCA-COLA.
600
00:44:44,829 --> 00:44:46,829
"OBESITY THROUGH THE EYES
OF INFOGRAPHICS,
601
00:44:46,829 --> 00:44:48,396
SPONSORED BY COCA-COLA."
602
00:45:52,696 --> 00:45:56,696
THE MINISTRY OF HEALTH
CONCEDES THE TITLE
603
00:45:56,696 --> 00:46:00,696
OF "HEALTH PARTNER"
TO MCDONALD'S.
604
00:48:00,096 --> 00:48:02,196
Did you soiled
yourself, Clara?
605
00:48:08,896 --> 00:48:12,696
All of this, for us,
is part of the documentary.
606
00:48:12,696 --> 00:48:14,996
For us, it´s the reality.
607
00:48:17,896 --> 00:48:20,296
-Call Rafaela.
-Is that cookie good?
608
00:48:20,296 --> 00:48:23,696
-Do this: "Hmmmm..."
-I want it!
609
00:48:23,696 --> 00:48:25,896
When you go to the market
with your children,
610
00:48:25,896 --> 00:48:31,096
the kids won´t care much
for the vegetables and fruits,
611
00:48:31,096 --> 00:48:34,896
but in the alley of snacks,
cookies and chocolates,
612
00:48:34,896 --> 00:48:36,596
they'll ask for 2 or 3
of each one.
613
00:48:36,596 --> 00:48:39,496
And it is right there
next to the teller.
614
00:48:39,496 --> 00:48:44,896
When you're waiting there,
they are there, impatient,
615
00:48:44,896 --> 00:48:48,696
they pick up something,
you say no once, twice...
616
00:48:48,696 --> 00:48:50,296
You end up giving in.
617
00:48:50,296 --> 00:48:54,996
You end up buying what they ask
10 times out of 30.
618
00:48:54,996 --> 00:48:57,996
It's not easy to say no
but you have to,
619
00:48:57,996 --> 00:49:00,496
otherwise they'll want more.
620
00:49:00,496 --> 00:49:04,196
They have no limits.
If they don't have limits,
621
00:49:04,196 --> 00:49:06,096
how will the kids be
in the future?
622
00:49:06,696 --> 00:49:09,696
Let me see if you´re dirty,
your dad never knows.
623
00:49:09,696 --> 00:49:12,096
-She´s not dirty.
-It´s the other one.
624
00:49:12,696 --> 00:49:15,696
Good food can't be expensive.
625
00:49:15,696 --> 00:49:21,196
Today, the most
unhealthy foods
626
00:49:21,196 --> 00:49:26,096
are cheaper
than the healthier ones.
627
00:49:26,296 --> 00:49:30,996
That is an inversion
created by people,
628
00:49:30,996 --> 00:49:32,396
and that's got to change.
629
00:49:48,996 --> 00:49:50,296
Don´t cry!
630
00:49:53,896 --> 00:49:55,496
What do you eat here?
631
00:49:55,496 --> 00:49:58,096
-Rice, beans, chicken...
-Pasta!
632
00:49:58,096 --> 00:50:00,996
-And pork...
-Pork?
633
00:50:00,996 --> 00:50:03,096
And pasta too.
634
00:50:03,096 --> 00:50:04,896
Do you buy vegetables?
635
00:50:04,896 --> 00:50:09,096
Only tomato, potato...
636
00:50:09,096 --> 00:50:11,796
-Carrot?
-Hardly ever...
637
00:50:12,796 --> 00:50:14,796
-Here.
-There's nothing on the other side.
638
00:50:14,796 --> 00:50:18,296
-What's there in the pot?
-Water.
639
00:50:18,296 --> 00:50:19,696
Is it hard to buy fruits?
640
00:50:19,696 --> 00:50:21,296
-Yes.
-Why?
641
00:50:21,296 --> 00:50:23,596
They only sell it
in Campo Maior,
642
00:50:23,596 --> 00:50:26,496
and we go there
just once a month.
643
00:50:28,396 --> 00:50:33,596
-Is it hard to find vegetables around here?
-Yes, only there.
644
00:50:33,596 --> 00:50:37,396
-What do you have around here?
-What do you mean?
645
00:50:37,396 --> 00:50:39,996
If you need food,
what do you have?
646
00:50:39,996 --> 00:50:42,796
There's everything
in the markets,
647
00:50:42,796 --> 00:50:46,396
rice, beans, sugar,
everything but fruit.
648
00:50:46,396 --> 00:50:50,996
They don´t sell
fruits and vegetables.
649
00:51:32,896 --> 00:51:35,496
This is Maria Eduarda,
650
00:51:35,496 --> 00:51:38,396
this is my mom,
651
00:51:38,396 --> 00:51:40,196
this is my dad,
652
00:51:40,196 --> 00:51:42,396
this is Carlos Eduardo.
653
00:51:43,396 --> 00:51:45,996
This is me,
654
00:51:45,996 --> 00:51:49,096
this is my grandma,
my uncle Vágner...
655
00:51:49,096 --> 00:51:51,596
Do you like to eat salad?
656
00:51:51,596 --> 00:51:54,196
-And vegetables?
-No.
657
00:51:54,196 --> 00:51:56,596
-And what is this?
-Milhito.
658
00:51:57,696 --> 00:52:00,696
-What is it made of?
-Meat.
659
00:52:00,696 --> 00:52:04,896
-And what's this?
-Potato.
660
00:52:04,896 --> 00:52:06,596
-Do you like it?
-Yeah.
661
00:52:06,596 --> 00:52:08,096
This?
662
00:52:09,696 --> 00:52:11,296
-Onion?
-No.
663
00:52:11,296 --> 00:52:13,496
In school,
there's lunch or snacks?
664
00:52:13,496 --> 00:52:16,696
Snacks, we buy it
with our money.
665
00:52:16,696 --> 00:52:19,596
You have some money
to buy snacks?
666
00:52:19,596 --> 00:52:21,096
My mother gives me.
667
00:52:21,096 --> 00:52:23,396
-How much does she give you?
-2 reals.
668
00:52:23,396 --> 00:52:28,696
-And what do you buy?
-Fried corn snacks...
669
00:52:28,696 --> 00:52:32,296
She gets 2,50, 5 reals...
670
00:52:32,296 --> 00:52:34,096
Hot dog.
671
00:52:34,096 --> 00:52:36,496
-You buy snacks?
-And soda.
672
00:52:36,496 --> 00:52:38,896
-Is it expensive or cheap?
-Cheap.
673
00:52:38,896 --> 00:52:40,896
-How much?
-1 real.
674
00:52:40,896 --> 00:52:43,896
-1 real?
-Or 1.25, it depends on the brand.
675
00:52:43,896 --> 00:52:47,296
When you open it,
how many do you eat?
676
00:52:47,296 --> 00:52:49,096
I eat everything.
677
00:52:57,596 --> 00:53:02,096
One package of these cookies
is equal to
678
00:53:02,096 --> 00:53:07,296
you know how many
French rolls?
679
00:53:07,296 --> 00:53:09,696
It's equal to 8 French rolls.
680
00:53:09,696 --> 00:53:12,296
Only one of those packages.
681
00:53:12,296 --> 00:53:15,596
I tell the mother:
"Do you imagine your child
682
00:53:15,596 --> 00:53:19,596
eating 8 French rolls
for breakfast?
683
00:53:19,596 --> 00:53:22,396
Is that what you
want him to eat?"
684
00:53:22,396 --> 00:53:26,296
I wonder if so many things
are taught in school,
685
00:53:26,296 --> 00:53:28,696
even sex education,
686
00:53:28,696 --> 00:53:32,796
why isn't there
nutritional education?
687
00:54:19,496 --> 00:54:21,796
Where´s my towel?
I´m cold.
688
00:54:35,096 --> 00:54:38,896
When a school cafeteria
is not seen as a business
689
00:54:38,896 --> 00:54:42,696
but as a learning place,
a didactic space,
690
00:54:42,696 --> 00:54:48,296
you somehow control
the schizophrenia.
691
00:54:48,296 --> 00:54:53,996
The teachers teach
in science and other classes
692
00:54:53,996 --> 00:54:59,096
what is a healthy diet,
the children go to the cafeteria
693
00:54:59,096 --> 00:55:02,396
but there's nothing
of what they've learned.
694
00:55:02,396 --> 00:55:07,496
I have a patient that is ashamed
to take fruit to school.
695
00:55:07,496 --> 00:55:11,996
And I say that
it's important for him.
696
00:55:11,996 --> 00:55:13,796
Do you know what they do?
697
00:55:13,796 --> 00:55:17,196
They take the banana or apple,
lock themselves in the bathroom
698
00:55:17,196 --> 00:55:21,496
and eat them locked inside
so nobody can see them.
699
00:55:21,496 --> 00:55:28,096
The child doesn´t like to bring fruit
instead of the juice in a box,
700
00:55:28,096 --> 00:55:31,096
first off, because it's different, and
nobody wants to be different;
701
00:55:31,096 --> 00:55:36,896
and there's always
an implicit hierarchy of values,
702
00:55:36,896 --> 00:55:44,196
and a juice from the box
is more expensive than a fruit.
703
00:55:44,196 --> 00:55:47,296
And nobody wants
to feel inferior.
704
00:55:47,296 --> 00:55:53,596
Implicitly there's a code
of purchasing power
705
00:55:53,596 --> 00:55:59,896
where the child who doesn't have
this power feels ashamed.
706
00:55:59,896 --> 00:56:03,496
On the other hand,
parents feel proud
707
00:56:03,496 --> 00:56:06,596
to be able
to give to their kids
708
00:56:06,596 --> 00:56:10,296
consumer goods,
such as toys, sodas.
709
00:56:10,296 --> 00:56:12,696
First, because many of them
didn't have that.
710
00:56:12,696 --> 00:56:16,996
So they are able to give something
to their kids, that they didn't have.
711
00:56:16,996 --> 00:56:22,996
Second, they don't let
their kids be segregated.
712
00:56:22,996 --> 00:56:28,696
Because kids who take fruits
are seen as different.
713
00:56:28,696 --> 00:56:33,396
And you can expand that to clothes,
vacations, travels,
714
00:56:33,396 --> 00:56:36,096
the sneakers' brand
and the pen's brand.
715
00:56:36,096 --> 00:56:39,496
Recently,
my friend ate a salad,
716
00:56:39,496 --> 00:56:43,596
but he said
he ate a lasagna.
717
00:56:43,596 --> 00:56:49,696
But he confesse to me
he ate salad, rice and beef.
718
00:56:49,696 --> 00:56:51,996
He said it was
poor people´s food.
719
00:56:51,996 --> 00:56:55,896
Today, macaroni with
frozen ground meat.
720
00:56:55,896 --> 00:56:57,196
And tomorrow?
721
00:56:57,196 --> 00:57:03,696
French rolls...
with something to drink.
722
00:57:04,896 --> 00:57:08,696
-And hot dog too?
-Yeah, hot dog.
723
00:57:08,696 --> 00:57:10,796
And what kind of
chicken breast is it?
724
00:57:10,796 --> 00:57:11,796
It comes in a can.
725
00:57:11,796 --> 00:57:14,896
-And the ground meat?
-Also comes in a can.
726
00:57:14,896 --> 00:57:18,496
-And the beans, do you cook?
-Also comes in a can.
727
00:57:18,496 --> 00:57:22,096
-What do you cook here, rice?
-The rice.
728
00:57:22,096 --> 00:57:23,196
Rice, macaroni...
729
00:57:23,196 --> 00:57:26,396
Rice, macaroni...
Yeah, just that.
730
00:57:26,396 --> 00:57:31,296
Mechanically separated meat
of birds. Chicken and turkey.
731
00:57:31,296 --> 00:57:35,296
Bovine meat,
water, pork bits.
732
00:57:35,296 --> 00:57:38,896
May contain heart,
liver and stomach.
733
00:57:38,896 --> 00:57:44,296
Soy protein, pork fat,
maltodextrin,
734
00:57:44,296 --> 00:57:47,696
salt, manioc fecula,
735
00:57:47,696 --> 00:57:51,096
condiments,
rosemary extract,
736
00:57:51,096 --> 00:57:56,296
acidity regulator,
sodium lactate.
737
00:57:56,296 --> 00:58:00,796
Stabilizers:
Sodium polyphosphate.
738
00:58:00,796 --> 00:58:04,696
Natural aroma
of smoke and nutmeg.
739
00:58:04,696 --> 00:58:09,196
Antioxidants:
Sodium erythorbate.
740
00:58:09,196 --> 00:58:12,196
Sodium nitrite
as a preservative,
741
00:58:12,196 --> 00:58:15,096
urucum pigment.
742
00:58:15,096 --> 00:58:17,096
And it´s gluten-free.
743
00:58:26,596 --> 00:58:31,096
When you have dinner with your wife,
is the TV on or off?
744
00:58:31,096 --> 00:58:32,096
The TV is on.
745
00:58:32,096 --> 00:58:34,196
When have you last had
a meal with family?
746
00:58:34,196 --> 00:58:35,296
I don't remember.
747
00:58:35,296 --> 00:58:40,896
You eat more times on the sofa
or at the table with your family?
748
00:58:40,896 --> 00:58:42,996
More on the sofa.
749
00:59:35,088 --> 00:59:36,688
Let's come inside.
750
00:59:36,688 --> 00:59:39,488
-Where do you eat?
-At a self-service.
751
00:59:39,488 --> 00:59:43,488
A steakhouse, a restaurant,
wherever it´s possible.
752
00:59:43,488 --> 00:59:46,688
When was the last time
you two had a meal at home?
753
00:59:46,688 --> 00:59:50,688
Not long ago.
We did it once this week.
754
00:59:50,688 --> 00:59:55,021
Last week, today is Friday.
No, Saturday... Friday.
755
01:00:03,988 --> 01:00:06,788
-How many does she drink a day?
-One or two.
756
01:00:06,788 --> 01:00:09,188
I consider it very practical.
757
01:00:09,188 --> 01:00:12,688
You drink it inside the car
when going to work.
758
01:00:12,688 --> 01:00:17,788
Since every day
I'm always at work,
759
01:00:17,788 --> 01:00:21,188
I want them to be fed.
760
01:00:34,088 --> 01:00:38,788
At home, sometimes,
do you all have lunch together?
761
01:00:38,788 --> 01:00:41,888
Mom says a prayer,
then we have lunch,
762
01:00:41,888 --> 01:00:45,588
then we drink juice.
763
01:00:45,588 --> 01:00:46,888
And how is the prayer?
764
01:00:46,888 --> 01:00:52,788
Lord, I thank for this day
and for this meal.
765
01:00:52,788 --> 01:00:56,588
We hope to always have
plenty of food on the table.
766
01:00:56,588 --> 01:00:59,288
So be it, thanks to God.
767
01:00:59,288 --> 01:01:01,688
Is there a lack
of anything in your life?
768
01:01:03,321 --> 01:01:05,621
It lacks meaning.
769
01:01:17,688 --> 01:01:20,621
-Everything's ok?
-Yes, come in.
770
01:01:26,288 --> 01:01:29,188
My father sleeps here
in the living room,
771
01:01:29,188 --> 01:01:32,721
I sleep here, my mom there
and my brother there.
772
01:01:35,588 --> 01:01:37,888
-What is that, Luana?
-My makeup.
773
01:01:37,888 --> 01:01:41,188
-Are they yours or your mom's?
-They're all mine.
774
01:01:41,188 --> 01:01:43,288
Where did you learn
make-up?
775
01:01:43,288 --> 01:01:44,988
On the internet.
776
01:01:49,188 --> 01:01:51,521
-Are you afraid?
-Yes.
777
01:01:52,688 --> 01:01:55,021
But I trust you.
778
01:01:57,621 --> 01:02:01,888
-What does she likes the most?
-She likes to eat everything.
779
01:02:01,888 --> 01:02:06,888
McDonald's, snacks, soda...
780
01:02:06,888 --> 01:02:09,088
How often do you like
to drink soda?
781
01:02:09,088 --> 01:02:10,588
I drink it every day.
782
01:02:10,588 --> 01:02:14,488
And your health? I've heard
you had a problem, what was it?
783
01:02:14,488 --> 01:02:17,888
I had arthritis
and thrombosis.
784
01:02:17,888 --> 01:02:21,488
And what did you feel?
What happened?
785
01:02:21,488 --> 01:02:26,288
I stopped walking,
my leg hurt, I couldn't walk.
786
01:02:26,288 --> 01:02:30,988
I couldn't move my arm well.
787
01:02:30,988 --> 01:02:34,788
-And how long did it last?
-One year, almost.
788
01:02:34,788 --> 01:02:36,288
It was awful!
789
01:02:36,288 --> 01:02:38,121
We went to the pediatrician,
790
01:02:38,121 --> 01:02:40,888
she asked us to take her
to the hospital.
791
01:02:40,888 --> 01:02:46,388
It was awful!
The worst days of my life!
792
01:02:46,388 --> 01:02:50,088
Did they give you some advice
for that not to happen anymore?
793
01:02:50,088 --> 01:02:54,588
They told me to lose weight,
that it would get better.
794
01:02:54,588 --> 01:02:56,188
Then it got better,
795
01:02:56,188 --> 01:02:59,388
but they told me to lose weight
so it would not happen again.
796
01:02:59,388 --> 01:03:02,388
-When was that?
-In 2008.
797
01:03:02,488 --> 01:03:06,888
Since then, did you manage
to lose some weight?
798
01:03:06,888 --> 01:03:07,988
No.
799
01:03:07,988 --> 01:03:09,621
-Is it too difficult?
-Yeah.
800
01:03:15,688 --> 01:03:18,888
There was a time in history
when people would consume
801
01:03:18,888 --> 01:03:21,888
what they needed to consume.
802
01:03:21,888 --> 01:03:24,588
They had a much more
direct relationship
803
01:03:24,588 --> 01:03:28,388
with utility
than with quantity.
804
01:03:28,388 --> 01:03:31,588
Nobody needed
15 pairs of shoes,
805
01:03:31,588 --> 01:03:36,188
nobody needed
20 different pair of pants.
806
01:03:36,188 --> 01:03:40,688
The main product of the companies
today are the consumers,
807
01:03:40,688 --> 01:03:42,588
they produce consumers.
808
01:03:42,588 --> 01:03:45,588
They need to continuously
produce consumers,
809
01:03:45,588 --> 01:03:49,688
unsatisfied consumers that
need to consume more and more,
810
01:03:49,688 --> 01:03:52,188
or the cycle breaks.
811
01:03:52,188 --> 01:03:55,488
We eat exaggeratedly here
812
01:03:55,488 --> 01:03:58,188
The barbecue sauce
is very big.
813
01:03:58,188 --> 01:04:00,888
This is a 3 liters Coke.
814
01:04:00,888 --> 01:04:02,588
We drink one per day.
815
01:04:02,588 --> 01:04:04,988
We drink a lot of Fanta too.
816
01:04:04,988 --> 01:04:07,788
Grape juice.
817
01:04:07,788 --> 01:04:10,388
Schweppes Citrus
has a lot of sugar too.
818
01:04:10,388 --> 01:04:15,088
We also eat whole wheat products,
like those crackers...
819
01:04:15,088 --> 01:04:16,988
Chocolate syrup
for the ice cream.
820
01:04:16,988 --> 01:04:18,688
Popcorn.
821
01:04:18,688 --> 01:04:22,088
-Peanut, we exaggerate sometimes.
-Sandwich cookies.
822
01:04:22,088 --> 01:04:24,088
When we open a package,
we eat it all.
823
01:04:24,088 --> 01:04:26,888
We drink milk with Nescau,
this is strawberry flavored.
824
01:04:26,888 --> 01:04:29,321
Ana Maria cakes. Noodles.
825
01:04:30,088 --> 01:04:31,921
A chocolate bar.
826
01:04:32,721 --> 01:04:37,988
You put this on the ice cream
to make it sweeter.
827
01:04:37,988 --> 01:04:43,521
Portion: 7,8 grams.
Sugar: 5,5 grams.
828
01:04:44,088 --> 01:04:46,688
This is the refrigerator.
829
01:04:46,688 --> 01:04:48,121
Mayo.
830
01:04:49,321 --> 01:04:52,588
They told me
to take a picture in trunks.
831
01:04:52,588 --> 01:04:54,988
So I took the picture,
832
01:04:54,988 --> 01:04:57,388
but I didn't know
what would happen to it.
833
01:04:57,388 --> 01:04:59,688
They told me it would be
in a cool magazine,
834
01:04:59,688 --> 01:05:02,088
I've got very anxious,
I thought it was going to be very cool.
835
01:05:02,088 --> 01:05:05,088
So I looked at the magazine
and bought it.
836
01:05:05,088 --> 01:05:08,088
When I saw it,
it says that
837
01:05:08,088 --> 01:05:12,388
when I'm above water
I'm chubby,
838
01:05:12,388 --> 01:05:15,388
and below water
they put another person
839
01:05:15,388 --> 01:05:18,021
with a skinnier leg.
840
01:05:18,788 --> 01:05:20,788
I was upset.
841
01:05:22,821 --> 01:05:24,788
Beetroot.
842
01:05:24,788 --> 01:05:26,888
Do you like beetroot?
843
01:05:26,888 --> 01:05:29,188
It's good for
my high cholesterol.
844
01:05:29,188 --> 01:05:31,888
-What?
-It's good for my cholesterol.
845
01:05:31,888 --> 01:05:33,988
Do you have
high cholesterol?
846
01:05:33,988 --> 01:05:36,988
It's alarming from the
health point of view,
847
01:05:36,988 --> 01:05:39,688
we are losing
our food culture,
848
01:05:39,688 --> 01:05:46,188
the absence of unprocessed food
in our plate is alarming.
849
01:05:46,188 --> 01:05:50,388
And from the cultural
point of view it´s impovereshing.
850
01:05:50,388 --> 01:05:53,588
Some people
find it fascinating
851
01:05:53,588 --> 01:05:57,588
to go to anywhere in the world
and eat the same thing.
852
01:05:57,588 --> 01:05:59,688
I'm absolutely
terrified by that.
853
01:05:59,688 --> 01:06:03,988
What defines a people
more than what they eat?
854
01:06:50,521 --> 01:06:53,421
WARNING: BREASTFEEDING
AVOIDS INFECTIONS AND ALLERGIES
855
01:06:53,421 --> 01:06:55,421
AND IS RECOMMENDED
UNTIL 2 YEARS OR MORE
856
01:07:05,721 --> 01:07:11,521
Milk, chocolate again,
black and white,
857
01:07:11,521 --> 01:07:14,588
-Cookies.
-Chocolate...
858
01:07:16,488 --> 01:07:19,588
What is this?
A milky drink.
859
01:07:19,588 --> 01:07:22,288
And more candy.
860
01:07:24,688 --> 01:07:26,388
We bought
just the basic today.
861
01:07:44,121 --> 01:07:46,488
-What is your child's name?
-Guilherme.
862
01:07:46,488 --> 01:07:48,921
-How old is he?
-6 months.
863
01:07:48,921 --> 01:07:50,788
GUILHERME -6 MONTHS
ALLERGIES
864
01:07:52,021 --> 01:07:55,321
I think in the beginning,
20 years ago,
865
01:07:55,321 --> 01:07:58,488
pediatricians dealt
with malnutrition.
866
01:07:58,488 --> 01:08:01,888
Today, we have a boom
in obesity.
867
01:08:01,888 --> 01:08:06,288
And pediatrics
have to deal with that.
868
01:08:06,288 --> 01:08:08,421
There is
a premature weaning,
869
01:08:08,421 --> 01:08:10,488
mothers don't want
to breastfeed,
870
01:08:10,488 --> 01:08:14,421
they want to make
artificial milk to the babies.
871
01:08:14,421 --> 01:08:21,588
There is still that image
that a chubby baby is healthy.
872
01:08:21,588 --> 01:08:24,421
He drinks three bottles
of dehydrated milk,
873
01:08:24,421 --> 01:08:27,488
three bottles
with milk with rice
874
01:08:27,488 --> 01:08:29,188
and one time breastfeeding.
875
01:08:29,188 --> 01:08:31,688
Where did you learn
to give dehydrated milk?
876
01:08:31,688 --> 01:08:32,921
With my mother.
877
01:08:58,988 --> 01:09:03,221
Whenever I see a fish,
I shoot it with an arrow.
878
01:09:03,888 --> 01:09:05,988
My name is Altair Moares
de Carvalho,
879
01:09:05,988 --> 01:09:08,688
I'm the deputy chief
of Santo Antônio.
880
01:09:08,688 --> 01:09:10,588
My name is Ozeia Lima
dos Santos,
881
01:09:10,588 --> 01:09:13,388
I'm the health officer
and chief of this tribe.
882
01:09:13,388 --> 01:09:16,688
I'm the shaman
of the Santo Antônio village.
883
01:09:16,688 --> 01:09:19,588
Some days they manage
to eat three times.
884
01:09:19,588 --> 01:09:23,188
A breakfast,
a coffee with tucumã,
885
01:09:23,188 --> 01:09:26,288
with tapioca cake.
886
01:09:26,821 --> 01:09:28,888
Here it is, the tucumã.
887
01:09:28,888 --> 01:09:32,188
Our tucumã
from the Amazon region.
888
01:09:32,188 --> 01:09:35,088
Which industrialized goods
do you buy most here?
889
01:09:35,088 --> 01:09:37,921
Canned products, hot dogs...
890
01:09:38,588 --> 01:09:39,988
and other stuff.
891
01:09:39,988 --> 01:09:42,488
-Soda?
-Yeah.
892
01:09:42,488 --> 01:09:44,688
Cookies, milk...
893
01:09:44,688 --> 01:09:46,288
-Snacks?
-Yeah.
894
01:09:46,288 --> 01:09:49,588
Which food from the market
do you prefer?
895
01:09:50,621 --> 01:09:51,888
Cookies.
896
01:09:52,021 --> 01:09:54,788
Have you eaten this product
here in the tribe?
897
01:09:54,788 --> 01:09:59,221
Sometimes when we have money,
we buy this noodles.
898
01:10:00,121 --> 01:10:02,988
We heat some water,
and when it is boiling,
899
01:10:02,988 --> 01:10:05,688
after threes minutes
it's ready.
900
01:10:05,688 --> 01:10:09,521
-Do you think it's healthy?
-I think so. It's healthy.
901
01:10:15,121 --> 01:10:20,988
On a school trip,
I saw kids having a snack,
902
01:10:20,988 --> 01:10:23,988
they were eating a cupcake.
And I was starving.
903
01:10:23,988 --> 01:10:27,588
So one of the teachers
gave me a cupcake to try.
904
01:10:27,588 --> 01:10:30,588
It was too artificial,
very bad.
905
01:10:30,588 --> 01:10:33,988
It tasted
excessively artificial.
906
01:10:33,988 --> 01:10:36,788
So I kept it.
907
01:10:36,788 --> 01:10:41,288
And here is the cupcake.
It's one and a half year old.
908
01:10:41,288 --> 01:10:46,888
Since then, no other living being
became interested in it.
909
01:10:46,888 --> 01:10:49,888
Not even a fungus!
It's not moldy.
910
01:10:49,888 --> 01:10:55,088
It has some filling
but even that is intact.
911
01:10:55,088 --> 01:10:58,588
I mean, no other living being
is interested in it.
912
01:10:58,588 --> 01:11:01,888
He told his Granma
that he needed a hole in his gut
913
01:11:01,888 --> 01:11:03,888
to drain the fat out.
914
01:11:04,921 --> 01:11:07,688
When he walks too much,
his legs hurt,
915
01:11:07,688 --> 01:11:09,588
but I guess
it's just his weight.
916
01:11:09,588 --> 01:11:12,288
-What about soda?
-Not that much.
917
01:11:12,288 --> 01:11:14,488
We drink a lot of juice.
918
01:11:14,488 --> 01:11:16,688
Boxed juice
or do you make it?
919
01:11:16,688 --> 01:11:19,021
No, it's those
powdered juices.
920
01:11:34,221 --> 01:11:38,288
La Frutta Nestlé is here.
Naturally delicious.
921
01:11:38,288 --> 01:11:41,288
La Frutta Nestlé,
delicious by nature.
922
01:11:43,314 --> 01:11:46,914
Costumer service Kraft Foods.
923
01:11:46,914 --> 01:11:51,414
The package says it's made
with whole wheat flour.
924
01:11:52,414 --> 01:11:56,514
Is it 100% whole wheat flour
or is there any other flour?
925
01:11:57,047 --> 01:11:59,714
100% whole wheat flour.
926
01:11:59,714 --> 01:12:05,514
But what about this other flour
with iron and folic acid?
927
01:12:05,514 --> 01:12:09,214
Right, the whole wheat flour
was added.
928
01:12:09,214 --> 01:12:13,814
It has the ingredients,
but we added whole wheat.
929
01:12:13,814 --> 01:12:18,214
So it's not just whole flour,
it has white flour too.
930
01:12:18,214 --> 01:12:21,247
Right, we just supplemented
with whole wheat flour.
931
01:12:21,247 --> 01:12:24,447
And what's the percentage
of whole wheat flour?
932
01:12:24,447 --> 01:12:26,614
Just a moment. I'll check.
933
01:12:27,247 --> 01:12:29,314
I checked it here,
934
01:12:29,314 --> 01:12:33,114
this formula is the company's
intellectual property.
935
01:12:33,114 --> 01:12:36,114
So we don't have
that information here.
936
01:12:37,414 --> 01:12:41,414
When a product has no trans fat
is it a good product?
937
01:12:41,414 --> 01:12:43,414
When it says "zero trans fat".
938
01:12:43,414 --> 01:12:47,814
It means it's good for the heart,
it isn't as harmful.
939
01:12:48,314 --> 01:12:49,814
Milhitos.
940
01:12:49,847 --> 01:12:53,214
-What does it say there?
-Zero trans fat.
941
01:12:53,214 --> 01:12:56,447
-What does it mean?
-That there's no fat.
942
01:12:57,114 --> 01:12:59,414
So what does it say
about this product?
943
01:12:59,414 --> 01:13:03,514
It doesn’t harm your body.
944
01:13:03,514 --> 01:13:05,914
Quite the opposite,
It does something good to your body.
945
01:13:06,414 --> 01:13:11,747
When, for example, you buy
a juice box that says "nectar",
946
01:13:11,747 --> 01:13:15,347
don't you imagine you're eating
what is purest in the fruit?
947
01:13:15,347 --> 01:13:17,714
Because nectar gives
you this idea,
948
01:13:17,714 --> 01:13:20,414
of something essential,
949
01:13:20,414 --> 01:13:25,547
but no, nectar is the one
with more sugar and less fruit.
950
01:13:25,547 --> 01:13:28,447
But do you think
there's juice inside?
951
01:13:28,447 --> 01:13:31,547
I buy it because I believe so.
952
01:13:31,614 --> 01:13:35,414
To make a drink like Del Valle
is not just squeezing fruits.
953
01:13:35,414 --> 01:13:38,814
You need caring
to select the best fruits,
954
01:13:38,814 --> 01:13:40,714
realize the differences
between them
955
01:13:40,714 --> 01:13:43,114
and find out
what makes them special.
956
01:13:43,114 --> 01:13:45,914
The same caring
from mother to son.
957
01:13:45,914 --> 01:13:48,714
Del Valle
Our secret is caring.
958
01:13:50,747 --> 01:13:52,714
BEWARE -This product
contains 145g of sugar
959
01:13:52,714 --> 01:13:55,314
and may cause obesity
and type 2 diabetes.
960
01:13:55,814 --> 01:14:00,047
In a liter of this product,
there's 145 grams of sugar.
961
01:14:01,914 --> 01:14:04,047
It’s more than in a Coca-Cola.
962
01:14:04,214 --> 01:14:07,447
-What is this made of?
-Grape!
963
01:14:12,814 --> 01:14:15,347
BEWARE -This product
contains 270g of sugar
964
01:14:15,347 --> 01:14:17,847
and may cause obesity
and type 2 diabetes.
965
01:14:18,014 --> 01:14:22,414
Today I'll kill
Fanta Grape soda.
966
01:14:22,414 --> 01:14:25,414
-I'll kill chocolate milk...
-The juice and the chocolate milk.
967
01:14:26,114 --> 01:14:29,114
Actually, I'll kill
those who make them.
968
01:14:29,514 --> 01:14:31,314
LION
969
01:14:42,247 --> 01:14:43,914
AFRICAN ELEPHANT
970
01:14:48,514 --> 01:14:50,014
DRINK BETTER. LIVE BETTER.
971
01:14:58,114 --> 01:15:00,647
NESTLÉ
IT'S GOOD FOR YOU
972
01:15:00,647 --> 01:15:02,514
SPIDER MONKEY
973
01:15:04,514 --> 01:15:08,214
Obese children
are no longer "children",
974
01:15:08,214 --> 01:15:09,947
they are just seen as obese.
975
01:15:09,947 --> 01:15:12,447
The word "child"
no longer exists to that child.
976
01:15:12,447 --> 01:15:15,747
They are no longer
legitimized as children.
977
01:15:15,747 --> 01:15:19,047
Their identity is their form.
978
01:15:19,047 --> 01:15:23,047
So the precaution
is to rescue the word
979
01:15:23,047 --> 01:15:26,347
and the recognition
of the child,
980
01:15:26,347 --> 01:15:30,314
then obese,
or beautiful, ugly, tall...
981
01:15:30,314 --> 01:15:33,614
The word "child" is lost
to an obese child.
982
01:18:07,914 --> 01:18:10,847
At first, at dinner,
it might be a little awkward,
983
01:18:10,847 --> 01:18:14,747
to look at your dad,
mom or son in the eye
984
01:18:14,747 --> 01:18:18,514
and ask them how their day was,
or how their food is,
985
01:18:18,514 --> 01:18:20,847
or if they want to try to make
the food some other way
986
01:18:20,847 --> 01:18:23,047
or if they want to
prepare it together.
987
01:18:23,047 --> 01:18:27,414
But if we insist, it may turn
into a moment that
988
01:18:27,414 --> 01:18:33,014
solves or improves things
that go far beyond food.